Graphic Design 1

Landmark & Activity Integration

 

Students designed a logomark for an event hosted at a recognizable international landmark by merging two simplified elements: one representing the landmark and one representing the event activity.

 

Using visual economy and reversible figure–ground relationships, they created clear, scalable vector logos that function effectively in color and in black-and-white.

 

The project developed students’ research, conceptual thinking, observational skills, and technical precision in Illustrator, resulting in refined symbols that communicate both place and purpose without any typography.